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How Leaders Use 'Branding' to Improve Image

​He noted the two men were similar in a number of ways and both became Nobel Peace Prize winners. They were seen as freedom fighters, making great attempts to achieve peace. Each man kept talking about his ideas for peaceful, democratic change.

"Truth and trust are very, very important elements of building the brand. And bringing an authentic message of that brand that can be believable to your target audience."

Hassan adds that politicians must keep in mind that if they don’t take control of their own brand, someone else will.

However, Hassan says the branding of political leaders is much different than advertising for services or products. This is because with people, the branding also includes their feelings, personal values and actions taken over time. Trust, he adds, is very important.
Источник: https://learningenglish.voanews.com/a/how-world-leaders-use-branding-to-improve-their-image-at-home-and-abroad/4004214.html

Kenya's President Named Winner of Disputed Election

Six weeks ago, Kenya’s Supreme Court cancelled Kenyatta’s victory in elections held in August. The court ruled that the commission did not follow the constitution and law. It ordered a new vote.

The commission says 98 percent of Kenyans who marked ballots in the presidential election last week voted for Kenyatta. He received 7.4 million votes.

Opposition leader Raila Odinga withdrew as a presidential candidate about a month ago. He said the commission was not ready for a repeat vote. And he urged his supporters not to vote in the election.

About 80 percent of registered voters marked ballots in the August elections. But only 38 percent voted last Thursday.

Kenya’s Independent Electoral and Boundaries Commission says President Uhuru Kenyatta has been re-elected.

Источник: https://learningenglish.voanews.com/a/kenyas-president-named-winner-of-disputed-election/4093915.html

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Источник: http://catalogued-bethel.blogspot.com/2012/09/lg-ku990-viewti.html
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