Formerly the LG Arena in Birmingham, the venue, located on the NEC site, was renamed the Genting Arena following its acquisition in 2015 by Genting UK, part of a leading global leisure and entertainment company. The 15,700-capacity venue is the Midlands’ premier entertainment destination.
Sound, lighting, AV and stage technology services company Northern Light was asked in 2016 to install a new, more energy-efficient house and work light system for the Genting Arena. The primary goal was to enhance the overall customer experience, and to create something very different from the other arenas in the UK. The solution was an innovative combination of ETC and GDS lighting fixtures.